Seo agencies glossary

Short, plain-English definitions of the terms you'll meet when choosing a SEO agency provider in Malaysia.

What are Core Web Vitals?: Core Web Vitals are three Google page experience metrics (LCP, INP, and CLS) that measure how fast a page loads, how quickly it responds to user interaction, and how stable its visual layout is during loading.
What is a backlink?: A backlink is a hyperlink pointing from one website to another, which search engines treat as a vote of confidence in the linked site's authority and relevance.
What is a canonical tag?: A canonical tag (rel=canonical) is an HTML element that signals to search engines which version of a page is the preferred or authoritative URL when the same content exists at multiple web addresses.
What is a local citation?: A local citation is a reference to a business's name, address, and phone number (NAP) published on a third-party website, whether in structured or unstructured format.
What is a local pack?: A local pack is the map and three-listing block displayed by Google Search for location-based business queries, typically appearing above organic results.
What is an XML sitemap?: An XML sitemap is a machine-readable file that lists all the URLs on a website that you want search engines to crawl and index, submitted through Search Console to improve discoverability.
What is anchor text?: Anchor text is the visible, clickable word or phrase in a hyperlink that users see and click on to navigate to another page or website.
What is crawl budget?: Crawl budget is the number and frequency of URLs that Googlebot will crawl on a website before moving on, determined by crawl rate and crawl demand.
What is digital PR?: Digital PR is the practice of earning media coverage, links, and brand visibility by creating and pitching newsworthy content to journalists, bloggers, and online publications.
What is domain authority?: Domain authority (DA) is a third-party search engine ranking prediction score created by Moz that estimates how likely a website is to rank in search results, separate from any official Google metric.
What is E-E-A-T?: E-E-A-T is Google's quality evaluation framework that assesses content and websites based on Experience, Expertise, Authoritativeness, and Trustworthiness to determine search ranking credibility.
What is faceted navigation?: Faceted navigation is a filtering interface that lets users refine product lists by multiple attributes (like price, brand, or size), often creating duplicate or similar URL variants that complicate SEO efforts.
What is Google Business Profile?: Google Business Profile is a free Google service that displays your business information on Google Maps, local search results, and the local pack for local queries.
What is Google Merchant Center?: Google Merchant Center is a free Google platform where e-commerce businesses upload product feeds to display their items in Google Shopping ads and organic product listings.
What is Google Search Console?: Google Search Console is a free Google tool that shows how a website appears in search results, reporting on indexing status, search queries driving traffic, user clicks, and technical errors.
What is guest posting?: Guest posting is the practice of writing and publishing articles on external websites to build brand authority and earn backlinks, commonly used in link-building strategies.
What is hreflang?: Hreflang is an HTML attribute that signals to Google which language or geographic version of a page is most relevant for a user, preventing duplicate content issues across regional variants.
What is keyword cannibalization?: Keyword cannibalization happens when two or more pages on the same website target the same search query, causing them to compete against each other instead of working together to dominate that search result.
What is multilingual SEO?: Multilingual SEO is the practice of optimising a website to rank in search results across multiple languages, such as English, Bahasa Malaysia, and Chinese, to reach audiences in different language markets.
What is NAP consistency?: NAP consistency is the practice of maintaining identical business name, address, and phone number information across all online directories and citations to improve local search visibility.
What is product schema?: Product schema is structured data markup that tells search engines about a product's price, availability status, and customer reviews so this information can appear directly in search results.
What is robots.txt?: A text file placed in a website's root directory that tells search engine bots which sections of the site they are allowed or disallowed to crawl and index.
What is schema markup?: Schema markup is structured data code using schema.org vocabulary that tells search engines what content on your page means, enabling rich results in search listings.
What is search intent?: Search intent is the underlying goal a user hopes to achieve when entering a query into a search engine, typically categorized as informational, navigational, commercial, or transactional.